for Promomed

Update: 17.12.2024

Last week: 48 week 2024 (02.12.2024 - 08.12.2024)

Last full month: November 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 940 0.7% 14.0% 0.4 18 661 755 2.5% 9.8% 0.4 -2.3%
MoM 44 632 -3.6% 13.3% -0.2 78 965 673 0.5% 8.9% 0.2 -2.0%
YTD 394 717 23.1% 12.3% 3.2 787 499 623 28.3% 9.3% 1.6 -8.6%
MAT 414 903 22.8% 12.1% 3 830 641 564 28.8% 9.2% 1.6 -7.8%
BRAINMAX
WoW 2 351 -1.8% 100.0% 0 8 017 457 0.8% 100.0% 0 -1.8%
MoM 11 703 2.1% 100.0% 0 38 888 035 -0.2% 100.0% 0 2.1%
YTD 75 704 76.0% 100.0% 0 262 815 261 77.3% 100.0% 0 76.0%
MAT 79 344 77.5% 100.0% 0 275 595 210 79.4% 100.0% 0 77.5%
GOLDLINE PLUS
WoW 13 482 -2.4% 46.4% -1.1 42 435 257 -0.8% 38.0% -0.7 -0.1%
MoM 62 745 -4.1% 47.4% 1.3 195 756 051 -3.4% 38.7% 0.9 -6.7%
YTD 787 812 -4.7% 45.4% 0.5 2 472 077 793 -3.2% 37.1% -2.6 -5.7%
MAT 829 979 -3.8% 45.4% 0.6 2 610 466 554 -1.7% 37.2% -2.4 -5.0%
MIGRENIUM
WoW 7 561 -14.8% 0.4% -0.1 2 641 894 -13.1% 0.5% -0.1 -1.6%
MoM 41 128 0.4% 0.4% 0 14 076 174 0.9% 0.6% 0.1 -9.7%
YTD 541 807 -10.9% 0.5% -0.1 172 556 240 50.2% 0.6% 0.2 5.1%
MAT 575 172 -11.7% 0.5% -0.1 180 308 465 47.1% 0.6% 0.1 6.3%
MODELAX-N
WoW 26 827 -4.3% 19.5% -1.2 13 484 700 -3.6% 13.6% -0.6 1.8%
MoM 119 981 0.2% 20.6% 0.4 59 442 550 4.1% 13.8% 0.6 -2.0%
YTD 1 384 310 25.7% 22.0% 3.2 618 848 646 73.0% 14.3% 3.8 7.6%
MAT 1 450 778 26.6% 21.6% 3.1 643 907 083 72.7% 14.0% 3.7 8.6%
REDUXIN
WoW 9 333 1.2% 32.1% 0.4 49 345 061 2.0% 44.2% 0.5 -0.1%
MoM 41 852 -9.0% 31.6% -0.8 222 036 149 -6.5% 43.9% -0.4 -6.7%
YTD 567 771 -6.8% 32.7% -0.4 3 012 668 162 10.5% 45.2% 2.9 -5.7%
MAT 596 251 -6.4% 32.6% -0.5 3 160 084 865 11.5% 45.1% 2.8 -5.0%
REDUXIN FORTE
WoW 2 816 3.3% 9.7% 0.3 12 277 229 1.7% 11.0% 0.1 -0.1%
MoM 12 608 -9.7% 9.5% -0.3 53 587 719 -9.2% 10.6% -0.4 -6.7%
YTD 158 886 0.9% 9.1% 0.6 683 695 716 11.1% 10.3% 0.7 -5.7%
MAT 167 404 1.4% 9.2% 0.6 721 595 548 12.0% 10.3% 0.7 -5.0%
SALVISAR
WoW 12 540 -3.3% 1.8% 0 5 680 900 -1.9% 1.7% 0 -2.8%
MoM 65 206 11.6% 2.0% 0.3 28 985 629 13.4% 1.8% 0.3 -7.2%
YTD 531 747 12.5% 1.5% 0.2 222 814 297 43.6% 1.3% 0.3 -3.4%
MAT 557 645 9.4% 1.4% 0.2 231 395 814 37.9% 1.3% 0.2 -2.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 394 717 23.1% 12.3% 3.2 787 499 623 28.3% 9.3% 1.6 -8.6%
BRAINMAX 75 704 76.0% 100.0% 0 262 815 261 77.3% 100.0% 0 76.0%
GOLDLINE PLUS 787 812 -4.7% 45.4% 0.5 2 472 077 793 -3.2% 37.1% -2.6 -5.7%
MIGRENIUM 541 807 -10.9% 0.5% -0.1 172 556 240 50.2% 0.6% 0.2 5.1%
MODELAX-N 1 384 310 25.7% 22.0% 3.2 618 848 646 73.0% 14.3% 3.8 7.6%
REDUXIN CAPS 567 771 -6.8% 32.7% -0.4 3 012 668 162 10.5% 45.2% 2.9 -5.7%
REDUXIN FORTE 158 886 0.9% 9.1% 0.6 683 695 716 11.1% 10.3% 0.7 -5.7%
SALVISAR 531 747 12.5% 1.5% 0.2 222 814 297 43.6% 1.3% 0.3 -3.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 414 903 22.8% 12.1% 3 830 641 564 28.8% 9.2% 1.6 -7.8%
BRAINMAX 79 344 77.5% 100.0% 0 275 595 210 79.4% 100.0% 0 77.5%
GOLDLINE PLUS 829 979 -3.8% 45.4% 0.6 2 610 466 554 -1.7% 37.2% -2.4 -5.0%
MIGRENIUM 575 172 -11.7% 0.5% -0.1 180 308 465 47.1% 0.6% 0.1 6.3%
MODELAX-N 1 450 778 26.6% 21.6% 3.1 643 907 083 72.7% 14.0% 3.7 8.6%
REDUXIN CAPS 596 251 -6.4% 32.6% -0.5 3 160 084 865 11.5% 45.1% 2.8 -5.0%
REDUXIN FORTE 167 404 1.4% 9.2% 0.6 721 595 548 12.0% 10.3% 0.7 -5.0%
SALVISAR 557 645 9.4% 1.4% 0.2 231 395 814 37.9% 1.3% 0.2 -2.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 940 0.7% 14.0% 0.4 18 661 755 2.5% 9.8% 0.4 -2.3%
BRAINMAX 2 351 -1.8% 100.0% 0 8 017 457 0.8% 100.0% 0 -1.8%
GOLDLINE PLUS 13 482 -2.4% 46.4% -1.1 42 435 257 -0.8% 38.0% -0.7 -0.1%
MIGRENIUM 7 561 -14.8% 0.4% -0.1 2 641 894 -13.1% 0.5% -0.1 -1.6%
MODELAX-N 26 827 -4.3% 19.5% -1.2 13 484 700 -3.6% 13.6% -0.6 1.8%
REDUXIN CAPS 9 333 1.2% 32.1% 0.4 49 345 061 2.0% 44.2% 0.5 -0.1%
REDUXIN FORTE 2 816 3.3% 9.7% 0.3 12 277 229 1.7% 11.0% 0.1 -0.1%
SALVISAR 12 540 -3.3% 1.8% 0 5 680 900 -1.9% 1.7% 0 -2.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 44 632 -3.6% 13.3% -0.2 78 965 673 0.5% 8.9% 0.2 -2.0%
BRAINMAX 11 703 2.1% 100.0% 0 38 888 035 -0.2% 100.0% 0 2.1%
GOLDLINE PLUS 62 745 -4.1% 47.4% 1.3 195 756 051 -3.4% 38.7% 0.9 -6.7%
MIGRENIUM 41 128 0.4% 0.4% 0 14 076 174 0.9% 0.6% 0.1 -9.7%
MODELAX-N 119 981 0.2% 20.6% 0.4 59 442 550 4.1% 13.8% 0.6 -2.0%
REDUXIN CAPS 41 852 -9.0% 31.6% -0.8 222 036 149 -6.5% 43.9% -0.4 -6.7%
REDUXIN FORTE 12 608 -9.7% 9.5% -0.3 53 587 719 -9.2% 10.6% -0.4 -6.7%
SALVISAR 65 206 11.6% 2.0% 0.3 28 985 629 13.4% 1.8% 0.3 -7.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs